![]() These organized outings and tournaments are also a way to expose your golf facility to a whole new group of golfers who may not be familiar with what you have to offer. – Outings / Tournaments: Tournaments and other events are a proven method for stimulating interest in a particular golf facility and maximizing the activity on the golf course. Golfers love to compete, and both inter-corporate and intra-corporate leagues have been successful. Include scoring and league management services in your package. Going around to local businesses and offering modest discounts for larger groups is a great promotional tool. This is a great way to attract golfers to your facility in off-peak periods such as weekday afternoons. A common promotion at successful golf courses is to offer leagues and other organized golf competitions. Organized Activities / Leagues: Giving avid players a reason to come to the golf course more often is a great way to enhance your rounds activity. “Get Golf Ready” is designed to bring adults into the game of golf in a fast, fun and affordable way. ![]() I suggest considering established programs like “Get Golf Ready in 5 Days,” the adult player development program being promoted nationwide by Golf 20/20 and the World Golf Foundation. The continued promotion of lessons and junior programs appears to be a major positive for golf facilities all across the country and should dividends in developing future customers. Female-friendly clinics and group golf lessons have been especially popular in a few places I have seen this year. Golfers will often continue to play a large share of their golf at the facility where they first learned the game. Golfer Education / Lessons / Camps: Anything that entices new players to come and give the game a try will be helpful in attracting new customers. The most successful golf facility promotions tend to fall in one the following broad categories, including: Some of these ideas have also worked in private club settings, but are most successful in daily fee, semi-private and municipal golf operations. ![]() In this posting I will give a brief review of a handful of ideas that I have seen implemented at public golf facilities across the country, with some success in attracting new golfers and more play out of existing golfers. Many of you have asked me – “now that we are on the internet, what can we say to golfers to get them to come and try us out?” In the last posting we reviewed the internet and the large impact it is having on golf facility advertising. In the tough golf economy of 2010, more and more golf facilities are paying close attention to promotional activities as a way of generating new interest in their respective golf facilities.
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